The Marketing Buzz

Tips, insights and thoughts for marketers

The "customer experience" ---is it tops on your priority list?

Now more than ever, companies/organizations must place a high priority on gauging their customers' experience with them.  And I mean the TOTAL experience ---all touch points from sales, customer service, usage of product or service to post-sales and tech support.  It must begin with upper management's commitment and it needs to be filtered throughout the organization. 

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Back to Basics: The Marketing Concept still Rules

Today more than ever, successful marketers will follow the principals found in Theodore Levitt's "Marketing Concept".  I was introduced to Mr. Levitt's concept while a marketing major at Northeastern University back in the early 1980's. 

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Tips for Improving marketing ROI

Greetings!  Here are a few tips to improve your marketing ROI.

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