The Marketing Buzz

Tips, insights and thoughts for marketers

The price ($0.00) is right

In the new economy, how can companies give away so much and still make money?

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The "customer experience" ---is it tops on your priority list?

Now more than ever, companies/organizations must place a high priority on gauging their customers' experience with them.  And I mean the TOTAL experience ---all touch points from sales, customer service, usage of product or service to post-sales and tech support.  It must begin with upper management's commitment and it needs to be filtered throughout the organization. 

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