The Marketing Buzz

Tips, insights and thoughts for marketers

A snapshot of the future marketing landscape

In the past few years there has been a shift in digital marketing where the primary channels controlled by brands were email and websites.  Now having a website and blog are no longer enough to increase traffic, engage prospects and grow sales.  Businesses need to market across a variety of social channels and content publishing platforms and having the expertise and resources needed to allocate to these efforts can be very challenging.   

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A.I. powered digital marketing

Artificial Intelligence (A.I.) is estimated to grow 53% faster than any other type of marketing technology over the next 2 years, according to Salesforce's annual State of Marketing report.  51% of respondents expressed some level of familiarity with A.I. powered digital marketing, while a quarter planned to begin a pilot program within the next 2 years.

A.I. is expected to have a big impact for direct marketers in 2018. Some of the top benefits include:

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