In the new economy, how can companies give away so much and still make money?
Now more than ever, companies/organizations must place a high priority on gauging their customers' experience with them. And I mean the TOTAL experience ---all touch points from sales, customer service, usage of product or service to post-sales and tech support. It must begin with upper management's commitment and it needs to be filtered throughout the organization.
Today more than ever, successful marketers will follow the principals found in Theodore Levitt's "Marketing Concept". I was introduced to Mr. Levitt's concept while a marketing major at Northeastern University back in the early 1980's.
Greetings! Here are a few tips to improve your marketing ROI.
