The Marketing Buzz

Tips, insights and thoughts for marketers

A.I. powered digital marketing

Artificial Intelligence (A.I.) is estimated to grow 53% faster than any other type of marketing technology over the next 2 years, according to Salesforce's annual State of Marketing report.  51% of respondents expressed some level of familiarity with A.I. powered digital marketing, while a quarter planned to begin a pilot program within the next 2 years.

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A.I. is expected to have a big impact for direct marketers in 2018. Some of the top benefits include:

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