In the past few years there has been a shift in digital marketing where the primary channels controlled by brands were email and websites. Now having a website and blog are no longer enough to increase traffic, engage prospects and grow sales. Businesses need to market across a variety of social channels and content publishing platforms and having the expertise and resources needed to allocate to these efforts can be very challenging.
Instagram, the social media app that has attracted a younger, hip crowd on smartphones, is killing it! They recently announced a brand new and amazing feature, Instagram TV (IGTV), which allows users to post long form videos and is in direct competition with YouTube, Snapchat and their very own Facebook.
Social media is a powerful way to amplify your brand and engage your target audience. To be effective you need to know which social platforms to focus on and which days and times are best to reach your market. The results of recent studies below will help you manage and plan your social media marketing: