Finding new ways to market and kick start business growth, or brand engagement is crucial as you tackle the competition and industry changes ahead.
These digital marketing tips will help you rebuild your online presence and maximize your business efficiency and profits in an environment where the detrimental impact of Covid-19 has been felt across the business landscape.
In the past few years there has been a shift in digital marketing where the primary channels controlled by brands were email and websites. Now having a website and blog are no longer enough to increase traffic, engage prospects and grow sales. Businesses need to market across a variety of social channels and content publishing platforms and having the expertise and resources needed to allocate to these efforts can be very challenging.
Artificial Intelligence (A.I.) is estimated to grow 53% faster than any other type of marketing technology over the next 2 years, according to Salesforce's annual State of Marketing report. 51% of respondents expressed some level of familiarity with A.I. powered digital marketing, while a quarter planned to begin a pilot program within the next 2 years.
A.I. is expected to have a big impact for direct marketers in 2018. Some of the top benefits include:
