The Marketing Buzz

Tips, insights and thoughts for marketers

Key Tactics to Fundraise on Social Media

How do you grow your fundraising programs and thrive when there are fewer donors, more competition and during a national health crisis?  The increasing wealth gap, decreasing access to disposable income plus the fact that the number of charities has doubled since the year 2000 -  means fewer donors overall

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How to Manage Your Fundraising Campaigns in Uncertain Times

Faced with a difficult environment, what can you do to build stronger and more meaningful relationships with your supporters?  While we don't yet know the impact of a pandemic of this size on donor support, we must continue to support our missions.

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