The Marketing Buzz

Tips, insights and thoughts for marketers

10 Ways to Use Live Chat for Lead Generation

Using live chat for lead generation, customer support, and keeping your customers informed is a good multi-purpose tool your business can utilize.

Live chat can produce more than a 40% increase in overall website conversion rates, according to a 2020 study done by Forrester. That is pretty significant when you consider that on average, only about 2% of website visitors become leads.

Share this:

A Key Tactic to Increase Your Email Marketing Open Rates by 8.7%

Resend your campaign to subscribers who did not open the first time to increase your open rates by 8.7% on average.  If you sent clients or prospects an important email and they did not open it up, consider sending it again. This may cause unsubscribes, but if you only do it once, and within a day of the original send time, it can boost your engagement.

Share this:

Best Practices: Landing pages

The landing page is the final step in converting a visitor to a lead.  It starts with a valuable offer and must have a form to collect visitor information.  These 10 tips will help you optimize your landing pages to generate qualified leads.

1)  Explain Value of the Offer

The landing page must clearly explain the benefits of receiving the offer in exchange for their contact information.  The content must answer the question: “what’s in it for me?”

2)  Consistent Headers and Call to Action

Headers should clearly explain the offer and be consistent with the call to action visitors clicked on to reach the landing page.  The headers should start with an action verb like “learn” or “download”.

3)  5 Second Rule

In less than 5 seconds, visitors to your landing page should be able to understand what the offer is, the value of the offer and what they need to do to get the offer.  Make it easy for the visitor to scan the information by using 3 to 5 bullet points.

4)  Create a Short Form

Short forms are always better than long forms to make it easier for a website visitor to become a lead. Only ask for the information that will help you or your sales team follow up with or qualify the lead.

5)  Place Content Above the Fold

The content and form on the landing page should always be visible above the page’s fold.  Testing has proven you will see a higher conversion rate if visitors do not have to scroll down to see the form.

Share this:

Tips for Improving marketing ROI

Greetings!  Here are a few tips to improve your marketing ROI.

Share this:

Looking for Marketing Help?

If you are looking for proven strategies to grow your revenues, let's talk.

CONTACT US

Recent Posts