Using live chat for lead generation, customer support, and keeping your customers informed is a good multi-purpose tool your business can utilize.
Live chat can produce more than a 40% increase in overall website conversion rates, according to a 2020 study done by Forrester. That is pretty significant when you consider that on average, only about 2% of website visitors become leads.
Resend your campaign to subscribers who did not open the first time to increase your open rates by 8.7% on average. If you sent clients or prospects an important email and they did not open it up, consider sending it again. This may cause unsubscribes, but if you only do it once, and within a day of the original send time, it can boost your engagement.
The landing page is the final step in converting a visitor to a lead. It starts with a valuable offer and must have a form to collect visitor information. These 10 tips will help you optimize your landing pages to generate qualified leads.
1) Explain Value of the Offer
The landing page must clearly explain the benefits of receiving the offer in exchange for their contact information. The content must answer the question: “what’s in it for me?”
2) Consistent Headers and Call to Action
Headers should clearly explain the offer and be consistent with the call to action visitors clicked on to reach the landing page. The headers should start with an action verb like “learn” or “download”.
3) 5 Second Rule
In less than 5 seconds, visitors to your landing page should be able to understand what the offer is, the value of the offer and what they need to do to get the offer. Make it easy for the visitor to scan the information by using 3 to 5 bullet points.
4) Create a Short Form
Short forms are always better than long forms to make it easier for a website visitor to become a lead. Only ask for the information that will help you or your sales team follow up with or qualify the lead.
5) Place Content Above the Fold
The content and form on the landing page should always be visible above the page’s fold. Testing has proven you will see a higher conversion rate if visitors do not have to scroll down to see the form.
Greetings! Here are a few tips to improve your marketing ROI.
