The Marketing Buzz

Tips, insights and thoughts for marketers

10 Ways to Use Live Chat for Lead Generation

Using live chat for lead generation, customer support, and keeping your customers informed is a good multi-purpose tool your business can utilize.

Live chat can produce more than a 40% increase in overall website conversion rates, according to a 2020 study done by Forrester. That is pretty significant when you consider that on average, only about 2% of website visitors become leads.

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