The Marketing Buzz

Tips, insights and thoughts for marketers

10 Ways to Use Live Chat for Lead Generation

Using live chat for lead generation, customer support, and keeping your customers informed is a good multi-purpose tool your business can utilize.

Live chat can produce more than a 40% increase in overall website conversion rates, according to a 2020 study done by Forrester. That is pretty significant when you consider that on average, only about 2% of website visitors become leads.

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How to Manage Your Fundraising Campaigns in Uncertain Times

Faced with a difficult environment, what can you do to build stronger and more meaningful relationships with your supporters?  While we don't yet know the impact of a pandemic of this size on donor support, we must continue to support our missions.

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B2B Strategies to Out Maneuver Your Competition

Thriving businesses are always looking to innovate their products, services, how they operate and communicate. But what can B2B companies do to stay ahead when faced with marketing challenges, new technologies and competition? How can they change to become more relevant, conversion-focused and preferable to customers and prospects? 

Here are key marketing strategies to help B2B companies overcome these challenges:

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