The Marketing Buzz

Tips, insights and thoughts for marketers

YouTube – a key growth channel for businesses

YouTube provides businesses with an authentic, engaging platform for building and delighting audiences.  But why do over a billion people use YouTube to share video content when they could go to their existing Facebook or Instagram accounts?  The biggest selling point of YouTube is that most often users show up with a need in mind – “how to” searches are growing 70% year after year.

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