Thriving businesses are always looking to innovate their products, services, how they operate and communicate. But what can B2B companies do to stay ahead when faced with marketing challenges, new technologies and competition? How can they change to become more relevant, conversion-focused and preferable to customers and prospects?
Here are key marketing strategies to help B2B companies overcome these challenges:
Artificial Intelligence (A.I.) is estimated to grow 53% faster than any other type of marketing technology over the next 2 years, according to Salesforce's annual State of Marketing report. 51% of respondents expressed some level of familiarity with A.I. powered digital marketing, while a quarter planned to begin a pilot program within the next 2 years.
A.I. is expected to have a big impact for direct marketers in 2018. Some of the top benefits include:
