How do you grow your fundraising programs and thrive when there are fewer donors, more competition and during a national health crisis? The increasing wealth gap, decreasing access to disposable income plus the fact that the number of charities has doubled since the year 2000 - means fewer donors overall.
Finding new ways to market and kick start business growth, or brand engagement is crucial as you tackle the competition and industry changes ahead.
These digital marketing tips will help you rebuild your online presence and maximize your business efficiency and profits in an environment where the detrimental impact of Covid-19 has been felt across the business landscape.
In the past few years there has been a shift in digital marketing where the primary channels controlled by brands were email and websites. Now having a website and blog are no longer enough to increase traffic, engage prospects and grow sales. Businesses need to market across a variety of social channels and content publishing platforms and having the expertise and resources needed to allocate to these efforts can be very challenging.
Instagram, the social media app that has attracted a younger, hip crowd on smartphones, is killing it! They recently announced a brand new and amazing feature, Instagram TV (IGTV), which allows users to post long form videos and is in direct competition with YouTube, Snapchat and their very own Facebook.
Social media is a powerful way to amplify your brand and engage your target audience. To be effective you need to know which social platforms to focus on and which days and times are best to reach your market. The results of recent studies below will help you manage and plan your social media marketing:
Facebook ads can help you quickly adapt to changing consumer behavior by bringing your campaigns to the most relevant social apps where mobile users spend all their time.
Two main reasons are audience and algorithm.
